Get Product / Market-Fit
Get Funded Faster

- Randy Shawn Fisher

Developing Your Startup into a Viable Business

Did you know that 30% of startups fail because of a lack of product/market fit?

Our goal is to help you increase the chances to find it - and meet investor milestones.

Our expert multidisciplinary team will guide and coach you to Achieve Product/Market Fit.

Let's talk about increasing your chances for success with customers and investors in the US Market. 

Benefits

• Meet Investor Milestones
• De-Risk Your Business
• Develop a Compelling Financial Story
• Achieve Product/Market Fit (or close to it)
• Develop a Viable Business Model
• Validate Revenue Drivers
• Get Tangible Insights for Growth

Topics*

• Add Value to Business Strategy
• Leverage Valuable IP Assets
• Benefit from Customer Discovery experts - who know how to listen for needs, pain points and hidden opportunities.
• Differentiate Yourself from the Competition
• Identify Market Signals of Interest to Your ICPs
• Identify Your Potential Customers, ICP Characteristics, and Gain Insight into Their KPIs, Motivations and Behaviors.
• Analyze Customer Adoption Workflows
• Conduct UX Research on Your Competitors, and Your Website / Content
• Develop Insights Into Your Buyer's Journey
• Bridge the Gap Between Marketing and Sales
• Utilize Agile Marketing to Increase Your Brand Awareness & Recognition
• Reduce Your Sales Cycle
• Develop Sales PlayBooks - so you don't have to start from scratch with every sales hire.
• Get Pilot Projects for Early Traction, Relationship-Building and Extract Lessons-Learned
• Utilize Change Management to Accelerate and Increase Adoption, Reduce Churn 
• Develop Evergreen Financial Reporting for A More Compelling Investor Story
• Develop Strategic (and Defensible) Growth Alternatives
• Mobilize and Align ALL of Your People Working with an Entrepreneurial / MVP Mindset
• Learn How You Can You make Money Faster - with Scalable and Sustainable Business Models

* Selected topics to be customized to your needs.

The Startup Investors Lab was a Game-Changer for Me!

Coming out of the Founder Institute in Philadelphia, PA, my pitch wasn't resonating with investors the way I had hoped.

The three weeks I spent in the Startup Investor Lab completely transformed my approach.

The structured program, combined with hands-on feedback from actual investors, allowed me to refine my pitch and elevate it to a level where it not only captures attention but drives serious interest.

For any founder looking to sharpen their pitch and get in front of the right investors, the Startup Investors Lab is a must.

It’s an opportunity to work directly with industry professionals who will push you to succeed and support you in making the crucial connections that will fuel your startup’s growth.

- Abraham Ipe,
Founder and CEO, Swiftlane.AI

Our Relationships

Washington, DC Arch Angels

Washington, DC Arch Angels
(1200 Angel Investors)

"You taught me how to see things completely differently."

Dr. Nimzing Ladep, a liver doctor and chronic disease specialist with the NHS, developed an app to educate and measure adherence to medications. He was originally focused on technology push vs. a customer centric approach to product development and seeking investment. 

He learned how to apply customer discovery to his activities, by employing a greater sense of curiosity and empathy. His learning led to new insights and opportunities with his app, as well as for healthcare consulting expertise for projects in the UK and Africa.

"It’s a complete difference in thinking that has reshaped my approach to investor funding."

Liver and Chronic Disease Doctor

- Dr. Nimzing Ladep, UK
Founder and CEO, Medic Alert Me

Facilitators

Randy Shawn Fisher, MA, has worked with 75+ startups and early-stage companies on customer discovery, business model development, product-market fit and fundraising. He has a Masters in Organization Management and Development from Fielding Graduate University. He is the Founder and CEO of Startup Investors Lab, and Customer Discovery Pros, an agency that helps early startups and early-stage companies find product/market fit, get "investment-ready" and commercialize their technologies.

From 2006-2016, Randy worked in the Education Sector, designing and developing organizational learning, culture and capacity-building programs for organizations such as The Commonwealth of Learning / WikiEducator.org, Caribbean Development Bank and University of Ottawa. He was also the founder and CEO of Development Wisdom, a nonprofit focused on ICT, education and entrepreneurial solutions for people in developing countries. Read his case studies for capacity-building in community media in Africa, Asia and the Caribbean.

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David Friedman, MBA was a consultant and partner at McKinsey, working on strategic and organizational challenges in health care, pharma, transportation, insurance, real estate and many other service industries. After 15 years at McKinsey, he started Bridgewell Partners, a company to train and coach professionals on selling. He also launched Collaborating Minds, an online problem-solving community. From 2015-2021, David was faculty at Northwestern University's Kellogg School of Management leading Executive Education programs. .David has an MBA from Yale and a BA from Harvard University.

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